Skincare accounts for about 36% of the global beauty market, which is growing at a rate of 5% year over year. They are poised to launch a skincare line this summer. The brand’s loyalists and curious health enthusiasts alike can be found buying Brain Dust, Sex Dust, or Beauty Dust at one of Moon Juice’s three physical locations or on their eCommerce site, which accounts for some 30% of their business.įollowing their recent release of SuperYou - a daily tablet that offers the benefits of stress-reducing dust without all the potion-making - Moon Juice is now dipping its feet into the beauty pool as well. These earthy powders can be added to smoothies or coffee for what the Moon Juice set might call a “cosmic boost.” Bacon, who cut her teeth cooking under some of the top chefs in the US, has since expanded her business to get ahead of the juice trend and focus instead on “dusts,” or blends of adaptogenic herbs designed to improve the functions of body and mind. Seven years later, the global wellness industry is now estimated to be worth $4 trillion dollars. She sold green juices and raw foods from an impossibly perfect little shop at the nexus of all things bohemian and trendy: Venice, California. Also, I didn’t feel as hungry after consuming the product, but given that the caloric makeup was about 140 per serving, this could’ve helped with the cravings as well.When Amanda Chantal Bacon started Moon Juice in 2011, the wellness movement was in its infancy. However, outside factors (like fewer deadlines and a four day week) could’ve contributed to this as well. Since I didn’t feel anxious from the side of effects of caffeine, I think it’d be fair to say I felt less stressed. In fact, some daring mornings I strayed away from my typical cup of coffee altogether and just enjoyed the blue liquid in pure form (i.e., with a glass of water).Īdditionally, the claim of reduced stress and curbed appetite rang somewhat true. Foremost of these was the sustained energy: As a coffee-a-day drinker, the delight of having a jitter-free buzz that didn’t have a crash was a bonus. While I can’t compare it to other products or brands, I can say the Moon Juice Blue Beauty Adaptogenic Protein lived up to the listed benefits. Trying out a protein powder - and taking one daily at that - was a new experience for me. Getting a mouthful of it all at once wasn’t pleasant, so I counteracted it by including less of the substance with each intake.Ī post shared by MOON JUICE on at 8:26am PST Here’s the Final Word Unless I was stirring it frequently, the powder would bunch up at the bottom. The only thing that never really grew on me was the consistency. While I got used to the coloring, I will admit I got a few comments from curious coworkers (“What is that?”), but they didn’t bug me in the least. Whether it was directly after a morning workout or before an afternoon energy crash, I felt the same desirable effects. I started to see that it didn’t matter when (or how) I indulged in the beverage. Over the course of the week, I tested out different times of the day to indulge in my blue drink. After finishing the drink, I felt no need to nosh on something sweet. Usually, around this time, I indulge in two packs of Mott’s fruit snacks (my weakness). It was more of a focused alertness that felt steady and calculated, which I was all for. First, I had more energy, but not in an I-just-downed-an-espresso kind of way. After mixing my blue concoction, I sipped on it over the course of an hour - and noticed a few things. That 2pm drag was hitting hard, and I was open to any/all options to get me through the last few deadlines of the day. On day two, I opted to switch my dose to the afternoon using water instead of coffee.
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